Just when you think you have it all figured out in terms of marketing your business, along come some new technologies that revolutionize your company’s ability to promote itself to prospects and existing customers. And while most people have heard of these technologies by now, namely blogs and podcasts, few are taking full advantage of what these marketing mediums can offer their businesses.
Remarkably, as little as two years ago, blogs and podcasts were viewed as nothing more than places for opinionated people to rant and rave or assert their viewpoint. But today, the tide has changed, and both blogs and podcasts are the most explosive marketing vehicles to emerge since the Internet itself. Consider the facts: BusinessWeek reports that over 40,000 new blogs are popping up every day. And in 2006, the number of podcast feeds exceeded the number of radio stations worldwide, says the CIA World Factbook.
What does all this mean for your business? Namely, that you have a wealth of marketing opportunities that require little to no out-of-pocket expense. Use the following suggestions to make the most of your blogging and podcasting efforts.
Blogs are short for “web logs.” They are easy to use and simple to set up, and they are a great format for promoting businesses. Think of a blog as a mini-website that you post comments to on a regular basis. Blogs are a powerful medium for delivering information, because when they’re done correctly, the information on a blog comes across as informational and less biased. Consider the following key points:
A podcast is essentially your own radio show on the web. It’s an extension of a blog, whereby you make your entry more personal because you’re actually speaking the words, not just typing them. They’re a great choice for small businesses because they can help boost the company’s credibility and sales without having to invest much. Consider the following key points:
Blog and Podcast Your Way to Profits
When it comes to blogs and podcasts, the key to success is to be informational. You need to give people lots of relevant information in order to keep them reading or listening. Yes, maintaining a blog or doing a regular podcast takes time and discipline. But when you consider the amount of credibility and exposure to new customers these technologies give you, no company can afford not to use these tools as a vital part of their online marketing mix.