As with most things, having a website for your small business has some pros and some cons. If you are sitting on the fence about building a website for your small business you might want to consider both sides.
These are a few objections I hear from my prospective customers when I talk to them about getting a website for their business and getting into web marketing.
I get most of my business from word of mouth and offline advertising, I don’t need to spend money on a website. This statement is true for a lot of small business owners and solopreneurs but unless you don’t want to increase your business at all or actually you are planning to decrease your business you need to have a website. Why? Because having a website will not only bring you qualified leads but it gives your business validity, as one of my customers said: “I have enough business but I want to be with the times…” showing that he is not adverse to change and progress and listens to his customers needs. I am sure you’ve been asked by now if your business has a website.
I like to have one on one “real time” talk and interaction with my prospective customers, talking on the phone or in person. I don’t like this new internet way of dealing with business.And here is the answer to this concern. Just because your business has a website it doesn’t mean that you are not going to have that personal touch and interaction with your prospective customers. Once you get in touch with them it is up to you how you continue to communicate. Your small business website if just another vehicle of advertising and let’s face it most people these days don’t bother to flip through the Yellow Pages anymore.
Building a website for my small business is way too expensive and even if I have one who is going to maintain it? Yes, there are very expensive web designers out there but if you do your homework you’ll find that having a website built for your small business is not nearly as expensive as you might think, as a matter of fact if you compare it to other ways of advertising and what you get out of it, it’s darn cheap. Also, if you are so inclined, you or maybe somebody on your staff can actually experiment and build your own basic website for free. There are many handy site building tools out there that you can use. The number one thing is to have a website built. After you have a website you will easily find ways to promote it. One of the first rules of promoting your website is to use your web address on all your offline advertising. As for maintaining it you can either do it yourself or hire the company who built it for you. They must have different options for different budgets to chose from.
The bottom line is that there are always cons and pros to any business decision. Allow your mind to go past your fears and seriously consider getting a website built for your small business. Afterall what do you have to lose other then some good leads and more profits?